SLS-free. Fluoride free. Gluten-free. Tartar control. Keep Your Smile Bright, Without Harsh Abrasives or Irritating Chemicals: PowerSmile Toothpaste features an exclusive blend of gentle polishers and stain-fighting botanicals, including bamboo powder, baking soda and calcium carbonate to gently whiten and brighten your smile. Grapefruit seed and perilla seed extracts help fight damaging sugar acids while peppermint oil powerfully freshens your breath. For a brilliantly white smile and fresh breath, use Jason PowerSmile Toothpaste and mouthwash twice a day. Regular brushing in combination with routine dental cleaning helps prevent plaque and tartar buildup. Born in 1959, Jason brand was one of the first to offer personal care products without harsh chemicals. For over 50 years, we have delivered safe, wholesome, no-nonsense products without harsh chemicals. For over 50 years, we have delivered safe, wholesome, no-nonsense products that happen to really work. Our formulas don't contain petrolatum, sodium lauryl or laureth sulfates (SLS), parabens or phthalates. And we never test on animals. We invite you to try our entire line of safe, effective, body-loving products. The Jason Promise: No sodium lauryl/laureth sulfates; no preservatives; no artificial colors; no artificial sweeteners; no saccharin; no propylene glycol. Cruelty free. FSC: Recycled packaging. We are lifting girls out of poverty and into classrooms. Learn more at www.care.org/jason. Questions or comments call toll free 1-877-Jason-01 weekdays from 7am-5pm MST or visit www.jason.personalcare.com. Product of USA.