AVEENO ® Nourish+ Strengthen Shampoo cleanses hair while helping to repair, fortify, and prevent breakage. For dry, damaged hair, this nourishing shampoo is made with Nourishing Wheat Complex, which is a blend of wheat protein and wheat germ oil that targets and helps fortify the weakest part of the hair to restore strength, softness, and shine. Just three uses helps repair up to 90 percent of breakage.* *Nourish+ shampoo and conditioner system vs. nonconditioning shampoo.