Coffee-forward, wood smoke, and burnt caramel. Faster to you, fresher to brew. The Americas: The rich coffee character of French Roast comes from a longer, hotter roast, which not all beans can handle and only Peet's has perfected. Obsessed with Fresh: Fresher coffee makes a more flavorful cup. That's why we roast to order & deliver directly to grocery shelves-ensuring we get it to you faster and fresher than anyone else. The original craft coffee. Our Story: It all started on Vine and Walnut Streets in Berkeley, CA where Alfred Peet opened his first shop in 1966 with one goal: to make coffee unlike anything America had tasted before. Today, we abide by his exacting standards to deliver the richest, most flavorful cup-using only the world's finest beans, hand roasting in small batches, and never compromising on freshness. peets.com. Our Story It all started on Vine and Walnut Streets in Berkeley, CA where Alfred Peet opened his first shop in 1966 with one goal: to make coffee unlike anything America had tasted before. Today, we abide by his exacting standards to deliver the richest, most flavorful cup--using only the world’s finest beans, hand roasting in small batches, and never compromising on freshness.; The Americas The rich coffee character of French Roast comes from a longer, hotter roast, which not all beans can handle and only Peet’s has perfected.; Obsessed with Fresh Fresher coffee makes a more flavorful cup. That’s why we roast to order & deliver directly to grocery shelves--ensuring we get it to you faster and fresher than anyone else.