Misc: Clinically proven cavity & enamel protection. ADA accepted. American Dental Association. Discover fun brushing tips and games at www.colgate.com/kids. The ADA Council on Scientific Affairs’ Acceptance of Colgate for Kids toothpaste - is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed. www.colgate.com. Save water. www.colage.com/savewater.