Limited batch. 30 years. Great-tasting, all natural chips made with quality ingredients since 1982. Great taste - naturally. No. 2 of four. 30 Years: A 30th birthday is a time for reflection, and we've actually been thinking about Jimmy, one of our longtime employees. See, Jimmy's obsessed with one of our old flavors. So much so, he still brings it up more than 20 years after the flavor was discontinued. Every. Single. Day. Not that it's annoying or anything. So as a gift to Jimmy, we're bringing back out Red Chili Potato Chips. This Limited Batch flavor celebrates 30 years of great-tasting chips made with all natural ingredients. It also celebrates Jimmy and his, shall we call it, persistence. See, if you push for something every day for over 20 years, you might actually get it. Our Natural Promise: 0 grams trans fat; Only all natural colors and flavors; Only natural oils; No preservatives; Non-GMO ingredients; Gluten free; Real food ingredients. Product of USA.