25 loads (based on medium loads when measured as directed). For all machines including HE. New & improved formula. Attacks tough stains better (vs previous formula). Cleans over 101 stains! Whiter whites, brighter brights (vs regular Arm & Hammer)! Baking soda fresh! Plus the power of Oxi Clean Stain Fighters. Questions? Ingredients? 1-800-617-4220 M-F 9:00am - 5:00pm ET or visit www.armandhammer.com. Contains no phosphates. Recyclable.