Orange blossom, black cherry, silky-smooth body. Farmer Assistance. Faster to you, fresher to brew. People & Planet: Peet's coffee. The original craft coffee. Africa & Arabia: A beautiful, fully sustainable coffee from East Africa that helps small-scale farmers improve their lives through our partnership with the non-profit TechnoServe. Obsessed with Fresh: Fresher coffee makes a more flavorful cup. That's why we roast to order & deliver directly to grocery shelves - ensuring we get it to you faster and fresher than anyone else. People & Planet: For decades, Peet's has been committed to supporting our coffee-growing communities. We work tirelessly to source all of our coffees in a responsible manner, and our People & Planet coffees highlight our dedication to provide remarkable quality while caring for farmers and the environment. Peets.com.