Small company - big coffee. Est. 1916. New England Coffee is dedicated to one thing – the art of roasting coffee. We’ve roasted our premium coffee the same time-tested way for over 100 years. So you can count on the deliciously consistent taste of New England Coffee sip after sip, cup after cup. Keurig Genuine K-Cup Pods: Only Genuine K-Cup pods are optimally designed by Keurig for your Keurig coffee maker to deliver the perfect beverage in every cup. Keurig Genuine K-Cup Pods: Only Genuine K-Cup pods are optimally designed by Keurig for your Keurig coffee maker to deliver the perfect beverage in every cup. Recyclable (Not recycled in all communities) K-Cup pods: Peel, empty, recycle. Sustainable Cup Project: For more information visit: newenglandcoffee.com/sustainability. Peel: Starting at puncture, peel lid and dispose. Empty: Compost or dispose of grounds (Filter can remain). Recycle: Check locally (Not recycled in all communities). Visit keurig.com/recyclable to learn more.