Your toughest everyday messes are no match for Dawn Platinum. The deep-cleaning action of bleach alternative powers away any unseen food residue, leaving your dishes squeaky clean. And Dawn Platinum Bleach Alternative with Instasoak action has 3X more everyday grease-cleaning power per drop*. *Based on cleaning ingredients vs. non-Ultra Dawn. Powers away unseen food residue for a deep clean 3X more everyday grease-cleaning power per drop (with Instasoak action, based on cleaning ingredients vs. non-Ultra Dawn) Our strongest formula for tough everyday messes; Fresh Rapids Scent Dawn Platinum Bleach Alternative Dishwashing Liquid