Ruffles® Deep Ridged Bacon & Cheddar Loaded Potato Skins Potato Chips. Ridges 2x as deep*. Guaranteed fresh until printed date. These chips taste like heaven... If heaven were wrapped in bacon... and had ridges, really deep ridges. Want even more flavor Try our Ruffles® deep ridged sweet & smokin' BBQ flavored potato chips. *Twice as deep as regular ridged potato chips. Guaranteed fresh until printed date or this snack's on us. Questions or comments Weekdays 9:00 AM to 4:30 PM CT. 1-800-352-4477/email or chat at fritolay.com. Visit our website @ fritolay.com. ©2014 Frito-Lay, North America, Inc.